A Smoother Car Shopping Experience
Surprise Customers Before They Walk On To Your Lot
Let's be honest for a second — vehicle shoppers are not often surprised by the sales process they experience when buying a car. Vehicle shoppers often say the process is on par with going to the dentist.
You already spend time and effort on advertising, marketing, promotion, writing content, and doing whatever else you can to get shoppers to visit your store and it ain't cheap. Average ad spend per car is hovering around $600.
So once you get shoppers to your lot, it goes without saying, it's very important to ensure shoppers have the best customer experience. If they leave your dealership, the likelihood of them coming back is rare. Even worse for the OEM they typically bounce from buying the brand.
With today's technology, shoppers typically know what vehicle they want to look at when the arrive at your store — many even cite the VIN. But one of the biggest issues we hear from shoppers is the sales people don't know where that particular vehicle is located.
We understand you might have a large inventory and several lots where you store vehicles. But from the shopper point of view, this is baffling — this dealer can't locate her vehicles? To make matters worse, we've customers have told us when you do find the vehicle it either didn't have any gas or the battery was dead. Translation, shoppers had to wait to even take a test drive.
What if you could make this process smoother? This might sound crazy, but what if you went as far as showing the exact location of your vehicles online next to all of your vehicle listings?
Vinsnap can help you do this. By working with us we can show both your shoppers and salespeople where your vehicles are located within two parking spots. Additionally, we can notify your staff if a vehicle's battery voltage or the fuel level is low.
If you wanted to, you can take this a step further — let your shoppers go on a test drive by themselves. Give them the privacy to chat about whether this car is going to work for them. You're going to always know where the car is located and how it's being driven. Plus, you can greet them when they return and answer any questions they may have.
While all of this might not seem like much, it can vastly reduce the amount time it takes a shopper to purchase. This translates to more revenue for you — you just landed a life-long customer. Your new customer will be showing off their new car and sounding off about the best car shopping experience ever. Is there any better marketing than that?
Take your vehicle shopping experience to the next level!
Vinsnap is the sales and marketing tool that will show your customers just how smooth the in-store car shopping experience can be.
— Chris
You already spend time and effort on advertising, marketing, promotion, writing content, and doing whatever else you can to get shoppers to visit your store and it ain't cheap. Average ad spend per car is hovering around $600.
So once you get shoppers to your lot, it goes without saying, it's very important to ensure shoppers have the best customer experience. If they leave your dealership, the likelihood of them coming back is rare. Even worse for the OEM they typically bounce from buying the brand.
With today's technology, shoppers typically know what vehicle they want to look at when the arrive at your store — many even cite the VIN. But one of the biggest issues we hear from shoppers is the sales people don't know where that particular vehicle is located.
We understand you might have a large inventory and several lots where you store vehicles. But from the shopper point of view, this is baffling — this dealer can't locate her vehicles? To make matters worse, we've customers have told us when you do find the vehicle it either didn't have any gas or the battery was dead. Translation, shoppers had to wait to even take a test drive.
What if you could make this process smoother? This might sound crazy, but what if you went as far as showing the exact location of your vehicles online next to all of your vehicle listings?
Vinsnap can help you do this. By working with us we can show both your shoppers and salespeople where your vehicles are located within two parking spots. Additionally, we can notify your staff if a vehicle's battery voltage or the fuel level is low.
If you wanted to, you can take this a step further — let your shoppers go on a test drive by themselves. Give them the privacy to chat about whether this car is going to work for them. You're going to always know where the car is located and how it's being driven. Plus, you can greet them when they return and answer any questions they may have.
While all of this might not seem like much, it can vastly reduce the amount time it takes a shopper to purchase. This translates to more revenue for you — you just landed a life-long customer. Your new customer will be showing off their new car and sounding off about the best car shopping experience ever. Is there any better marketing than that?
Take your vehicle shopping experience to the next level!
Vinsnap is the sales and marketing tool that will show your customers just how smooth the in-store car shopping experience can be.
— Chris
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Chris Coad
Chris leads marketing, software development and the day to day operations at Vinsnap. He's a veteran of the automotive industry working at and with OEMs.
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